Our story so far

Hi, I’m Aneira, the founder of Sew Aneira, which still feels a little strange to say.

I am incredibly proud that my two beautiful daughters will know that if you follow your dreams you can make anything happen, just like mummy.

 

Growing up in rural Shropshire, I always dreamt of creating my own British clothing brand.

After having my second daughter I took the biggest leap and started Sew Aneira.

I’ve built Sew Aneira here, in Shropshire, where my children will grow up, and where I create clothes inspired by the countryside.

Eighteen years ago, I began my buying career, buying and developing beautiful baby clothes at Mothercare, so in a way, Sew Aneira is me returning to my roots.

Now, I’m fortunate enough to dress my daughters in the very creations that reflect my passion for this landscape and way of life.

While the word “heirloom” feels too precious for the everyday wear I design, my girls need clothes that allow them the freedom to explore, like the wild free range kids they are, that arent trends or fads, timeless.

We proudly partner with other mum founder brands and infuse my own designs to bring you a more sustainable choice for your children's wardrobes- childrenswear that’s ready for any adventure.

Shop Sew Aneira designs

That leads me to you.

We are a tiny business (with big dreams) to grow we need to hear your feedback. The good, the bad and the ugly. If you could spare 5 minutes, please could you give us a review on Trustpilot ?

Trustpilot Reviews

I hope one day your grandchildren will be wearing vintage Sew Aneira pieces. Now wouldn’t that be wonderful.

I’m so happy to have you on this journey with us,
Aneira xx