
What was your childhood dream?
Me, this is my dream. Sew Aneira was established in 2024.
Our story so far
Hi, I’m Aneira, the founder of Sew Aneira. Although it feels a little strange to say, I am incredibly proud that my two beautiful daughters will one day know that if you focus on what truly matters, you can make your dreams come true.

Growing up in rural Shropshire, I always dreamed of creating my own British clothing brand. Now, after years of hard work, I’ve built Sew Aneira here, where my children will grow up, and where I create British-made clothes inspired by the countryside.

Eighteen years ago, I began my buying career, selecting beautiful children's farming clothes for Mothercare, so in a way, Sew Aneira is me returning to my roots. Now, I’m fortunate enough to dress my daughters in the very creations that reflect my passion for this landscape and way of life.
While the word “heirloom” feels too precious for the everyday wear I design, my girls need clothes that allow them to spin around, match with wellies, and enjoy a jam sandwich without worry. That’s why country attire is at the heart of what we do - practical, durable, and full of charm.

We proudly partner with other rural brands and infuse my own designs to bring you sustainable clothing in the UK - childrenswear that’s ready for any adventure.

I struggle with failure
but this brand will fail, fail lots of times before it soars.

That leads me to you.
We are a tiny business (with big dreams) to grow we need to hear your feedback. The good, the bad and the ugly. If you could spare 5 minutes, please could you give us a review on Trustpilot ?
I hope one day your grandchildren will be wearing vintage Sew Aneira pieces. Now wouldn’t that be wonderful.
I’m so happy to have you on this journey with us,
Aneira xx
Come with us on this journey